Program:

Mercy College's 36 credit program in Direct and Interactive Marketing is designed for today's busy business professionals seeking entry to or advancement in the direct marketing industry - can be completed in 18 months. Choose from either classroom courses at the Dobbs Ferry and Manhattan campuses, or study online from anywhere in the world through Mercy's Online learning program.

Courses are taught by adjunct professors � working professionals and direct marketing industry leaders with hands-on experience and in-depth subject matter expertise. Students are exposed to real-life business challenges and industry best practices from the foremost practitioners in the New York metropolitan area, universally recognized as the capital of direct and interactive marketing.

The Master of Science in Direct and Interactive Marketing degree program provides insight in, and in-depth understanding of �

• Interactive marketing
• Catalog marketing
• Direct mail
• Direct response TV
• Customer relation management
• Direct marketing analysis
• Database management and segmentation
• Copywriting and creative design
• Fulfillment and customer service

Walter Neff, Program Director, is well-known and highly respected in the direct marketing community for his dedication to excellence in preparing students to assume responsible roles as direct marketers in a wide range of companies. His vast network has proven invaluable to students, affording them the opportunity to share the wealth of direct marketing industry information, research and career opportunities.

"I have worked in direct marketing for almost a decade, yet the M.S. program at Mercy College is showing me new applications for known techniques. I'm exposed to new ideas, pushing my boundaries, and gaining knowledge that I can implement in my career; clients have already benefited. This program is first rate and a logical next step for anyone who wants to advance in direct marketing." Kristine Kirby Webster President The Canterbury Group

Top

Program Contacts:

	Walter W. Neff, MBA Program Director wneff@mercy.edu Telephone: 914-674-7479
	Wayne Cioffari, MBA Chair, Division of Business and Accounting wcioffari@mercy.edu Telephone: 914-674-7481

"I felt Mercy's Master's in Direct Marketing program would benefit my career much more than the generalist MBA degree. It exceeded my expectations. The courses are packed with real world strategies. The professors have been dynamic and sincerely interested in me as a student and in my professional aspirations. I enthusiastically recommend Mercy's Master's in Direct Marketing program to business professionals looking to add to their technical and strategic knowledge of direct marketing. Great program! Great professors!" Joe Kells Sales & Marketing Manager ABVI-Goodwill

"Since enrolling and graduating from the program, I've been promoted three times (Senior Manager, Director of Professional and Insert Markets, and my current title Director, Market Management). I can confidently say that the degree has been key to my success." Maureen Pechinak, '04

Top

Career Opportunities:

With a Master's degree in Direct and Interactive Marketing from Mercy College, you'll be prepared to assume leadership roles such as these:

• Marketing Director
• Direct Mail Manager
• Product Brand Manager
• Account Executive/Supervisor
• Art Director
• Circulation Manager
• Copywriter
• Creative Director
• Customer Service Manager
• Data Processing Manager
• Database Director
• Fulfillment Manager
• List Broker
• List Manager
• Media Planner/Analyst/Manager
• Merchandise Director/Buyer/Rebuyer
• Operations Director
• Production Manager
• Telesales Manager/Director
• Website Manager
• Interactive Marketing Manager
• Online Direct Marketing Manager
• Vice President of Direct Marketing
• Marketing Communications Manager
• Corporate Executive

Top

Curriculum:

Mercy College's Master of Science in Direct and Interactive Marketing curriculum was created by working business professionals in direct marketing companies who saw the need for a formal academic program focused on advancing the direct marketing industry by turning out highly-skilled and well-trained professionals.

The curriculum caters to students seeking the latest information in the direct marketing field to advance their careers and earning power. The complete program, 36 credits, consists of six required foundation courses, three elective courses and a research capstone project. As members of a cohort, students are required to take two courses per each ten-week quarter.

For the complete course curriculum, click here.

"I'm happy to write a glowing testimonial for Mercy College's Master's DM program. The strongest features have been: Quality teaching staff: very knowledgeable and eager; Flexibility of the online program and the modular class structure; "Concrete" nature of the program. The course material gives us the tools we need to do effective direct marketing; Cohort Group, working in small groups." Diane Battista Lockwood Marketing Manager Triple Point Technology

Top

Campuses where program is offered:

Dobbs Ferry, and entirely online.

"The interviewers absolutely loved the Master's in Direct Marketing - almost intimidated by it. It's also good because they know that even though I am in circulation marketing (very niche as you know) the education is giving me a well rounded appeal - they know everything can be transferred from one medium to another. It is a huge competitive advantage even just being enrolled and not completely done yet. I have to tell you though - everyone loves the Master's in Direct Marketing - they do ask how people can work full time and get the degree. It really does set you apart for several reasons. The advanced degree, and the fact that they know where your career goals are. Being enrolled in the program as well as coming from a power house where I work now has landed me a lot of big company names." Jennifer Garcia, '07

Top

Frequently Asked Questions:

When are students admitted to the program?
The 18-month degree program begins at all locations (Dobbs Ferry, Manhattan and online) in the fall of each year. An online-only cohort also starts each spring, allowing students the opportunity to choose the study cycle that fits their professional and personal schedules. Potential candidates are encouraged to apply as soon as possible - classroom and online cohorts fill quickly.

Is there a difference between the classroom experience and the online experience at Mercy College?
The content offered in the classroom is identical to that offered online, and is based on an approved and established curriculum. The classroom experience affords students a face-to-face interaction with instructors and classmates, whereas online instruction affords students the ability to electronically interact based on their own schedules throughout the term. Feedback from current students and successful graduates indicates classroom instruction is perfect for those in the New York area who prefer in-person interaction and weekly class attendance. Other students and graduates find online distance learning more flexible, and easier to accommodate work and personal schedules. Program instructors are experienced in both classroom and online instruction.

What pre-requisites are there for the program?
GMAT scores are NOT required, which is a standardized test whose results have little bearing on a candidate's success in the program. You must have a four year undergraduate degree from an accredited college with a GPA of 3.0 or higher.

How quickly can I complete the program?
This 36 credit Master of Science degree program is designed to be completed in 18 months. This is accomplished by taking two six credit courses per each ten week quarter.

Do you offer night weekend and/or online classes?
All in-class courses at the Dobbs Ferry campus are held in the evenings. Also, the entire program is offered completely online, with no residency requirement. There are no weekend courses offered or expected to be offered.

How often do industry professionals or speakers conduct in-class discussions?
Most courses have guest speakers as part of their curriculum or visits to off-site facilities, e.g. direct marketing ad agencies, printing/letter shop/fulfillment houses, or related trade shows when possible.

Top

"After six years as a marketing manager and another two on the agency side, I enrolled in Mercy Colleges M.S. in Direct Marketing program. In the three years since I began my studies, I completed my degree, earned two promotions and received invitations to speak at industry conferences and contribute to leading marketing publications. Today, I'm a creative director at one of the country's most honored b-to-b agencies. Every day, I leverage what I learned at Mercy College to help me create breakthrough campaigns for my clients. In a business that values return-on-investment above all, I can't imagine a better use of a marketers time and dollars than the graduate education I received at Mercy College." Marc Blumer, '05

"I can't say enough positive things about Mercy's direct marketing program. Since I've started this program, I've been offered a position at one of the top full service, direct marketing agencies in the U.S. I'm convinced that my involvement with the program gave me an edge over the other candidates and ultimately had an enormous impact on the company's hiring decision. The direct marketing courses in the program couldn't be more directly related to what I do. There is not a single day I don't apply what I've learned in my classes." Eugene Sefanov, '07

Top