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Program:
The Business Administration degree specializing in Direct and Interactive Marketing is designed to prepare undergraduates for a career path in the wide variety of companies that comprise the direct marketing industry, be they business-to-consumer, business-to-business or not-for-profit.
According to the most recent study of the Chase Econometrics and the Wharton Economic Forecasting Associates- the WEFA Group, "Direct marketing expenditures, revenue and employment will outpace the US economy." Be part of this growing field by joining a program that presents students with a complete and comprehensive understanding of all the technical and managerial disciplines needed to facilitate their development and career growth.
Download a PDF version of our Program Brochure
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Program Contacts:
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Walter W. Neff, M.B.A.
Program Director
wneff@mercy.edu
Telephone: 914-674-7479
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Wayne Cioffari, M.B.A.
Chair, Division of Business and Accounting
wcioffari@mercy.edu
Telephone: 914-674-7481
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Career Opportunities:
Representative career opportunities include: Account Executive, Art Director, Circulation Manager - magazines, newspapers & catalogs, Copywriter, Creative Director, Customer Service Manager, Database Manager, Fulfillment Manager, Market Research, Marketing Director, Marketing Manager, Media planner/analyst, Director of Merchandise - buyer and rebuyer, Director of operations, Manager Production Manager Telesales - inbound & outbound, Website Manager and Sales.
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Curriculum:
Fundamentals of direct & interactive marketing, creative basics of direct marketing, strategic media planning for direct marketing, testing, measurement & analysis, database development and marketing fulfillment, and customer service.
For the complete course curriculum click here.
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Campuses where program is offered:
Dobbs Ferry, White Plains and entirely online.
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Frequently Asked Questions:
What pre-requisites are there for the program?
In order to do well in this program a student should be well versed in basic marketing and mathematics, as well as have a firm grasp of written English grammar, spelling and sentence structure.
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