|
Program:
The specialization in Marketing allows students in this major to learn techniques and methodologies ranging from advertising to e-commerce, the fastest growing area of marketing today.
Career opportunities in marketing are plentiful with a continued positive employment growth rate forecasted. Students learn the latest cutting-edge and innovative marketing techniques designed to give them an advantage over their competition and to enhance their career path.
Download a PDF version of our Program Brochure
Top
Program Contacts:
|
Orlando Barreiro, M.B.A.
Director, Business Program
obarreiro@mercy.edu
Telephone: 914-674-7479
|
| |
|
Wayne Cioffari, M.B.A.
Chair, Division of Business and Accounting
wcioffari@mercy.edu
Telephone: 914-674-7481
|
Top
Career Opportunities:
The specialization in Business Administration Marketing prepares students for advertising agency and corporate career opportunities such as: Account Executive, Art Director, Circulation Management, Copywriter, Creative Manager, Customer Service Manager, Data Processing, Database Marketing, Market Research, Marketing Manager, Media Planner/Analyst, Merchandise Buyer, Telesales, Website Management, Sales, and Sales Management.
Top
Curriculum:
The Business Administration: Marketing student focuses study on the following areas of business: fundamentals of direct marketing & e-commerce, advertising, sales management, marketing management, international marketing, and marketing research.
For the complete course curriculum click here.
Top
Campuses where program is offered:
Dobbs Ferry, Manhattan, White Plains and entirely online.
Top
Frequently Asked Questions:
How many credits can be transferred from another institution?
You may transfer in up to 75 credits from a two-year institution, up to 90 from a four-year institution and up to 90 credits combined however the credits may not exceed 75 credits from any combination of two year institutions as they apply to your chosen degree. B. In addition you may only transfer in two courses of upper-level business credit (six credits) to apply to the major / specialization. C. You must have obtained a grade of "C" or better in these courses. However "C & D" may be accepted if you have obtained an associates or bachelors degree with a minimum GPA of 2.0.
How can I earn a degree when I work full time and have other responsibilities such as family to deal with?
You can be a Full-time student earning up to 12 credits a semester by taking advantage of Mercy College's "B & C Terms." Our "B & C Term" are two eight terms that run during a semester. These terms have classes that run commonly two nights a week. They are usually Monday - Wednesday and Tuesday -Thursday. The classes are run in an early and late time frame of 5:50-8:20pm and 8:30-11pm. Thus you can be a fulltime student by taking two courses in the B term and two courses in the C-term yet technically you are attending on a part time basis. We also offer our business degrees online which gives our students more flexibility.
I'm interested in Business but I'm not sure what specialization/major I should choose.
No matter what specialization you choose, all Business majors have to first complete a set of foundation courses. These courses consist of a number of different courses which gives our students an insight to our major concentration. These foundation courses along with our Business Mentoring Program run by Professor Thomas Bonville help our students in planning their careers and in search for appropriate jobs.
Is there help available for me to register and choose my classes & schedule?
Yes, Carole Coupe is the Advising Coordinator for the Business Division. She can be contacted by telephone at 914-674-7456 or email ccoupe@mercy.edu. Carole along with additional Academic Advisors at each of our campus & on-line are ready to assist you in any way they can.
How many credits are required to complete the program?
A B.S. in Business is 120 credits.
Top
|
