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Welcome to INBS 550 Internet Marketing Systems

COURSE DESCRIPTION: This course presents marketing principles and practices in relation to the Internet. The course emphasizes the role of the Internet in one-on-one marketing as opposed to mass marketing. Topics include· Direct marketing, Online advertising, Portal alliances, Marketing research, Data analysis, Database management, and Customer Relationship Management Principles of web design and management (INBS 530 and INBS 540) are applied to the development of effective Internet marketing systems.

COURSE OBJECTIVES: ·

• Define e-marketing
• Identify e-marketing strategies
• Analyze framework for Internet Marketing
• Describe e- marketing models
• Understand the role of relationships for resource exchanges
• Analyze Internet user personalities
• Analyze e-marketing implications for marketers
• Analyze websites for e-marketing strategies
• Identify types and outcomes of regulation for the major issues on marketing activity
• Identify the 5 stages in marketing research process and the influences of the Internet on each stage
• Identify the risks and benefits of online marketing research
• Recognize key sifts in marketing activity that illustrate importance of relational exchange
• Apply marketing strategies to web site design
• Create an Internet Marketing Plan

Links to Marketing Resources