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Thursday, August 17, 2017 - 5:00pm

When most of us look at architecture, bone structures or sea creatures we see...  architecture, bone structures or sea creatures. But when 2017 Mercy graduate Rachel Babicz gazes upon all that geometry, she sees entirely new species of typography.

Now that vision has gotten her to the semi-finals in the 2017 Adobe Digital Design Achievement (ADDA) awards, a global digital media competition for student creators.

For her senior thesis, Babicz set out to explore typography in a 3-dimensional space that traversed and went beyond the computer screen. Adobe selected her project as a semi-finalist from among over 6,600 entrants.

Combining her love for art and design, Babicz utilized the technique of “layering” to create depth and volume.

“I did a lot of visual exploring for inspiration along with sketching,” Babicz said. “Once I had a sketch that I wanted to develop, I would make a 3D mock-up of a small portion. This required lots of paper, lots of hours, and lots of iterations. To finish my posters I worked with a laser fabrication studio to make my final cuts. I spent days (literally) creating the cut-outs and assembling them.”

Babicz was mentored by Jen Roos, a Mercy Associate Professor in Computer Arts and Design, and the founder and Creative Director of 8pointstudio, one of the top graphic design firms in New York City. She sees the fine-tuning that goes into the design curriculum as much an art form as what the classes themselves teach: “At Mercy, we reflect and refine courses every semester to determine the best ways to build more success for the particular students we have and to meet the unique challenges they face.”

The finalists for the ADDA awards will be announced August 25.