Business Administration: Marketing

Bachelor of Science

120 Credits
School of Business
Bronx
Dobbs Ferry
Manhattan

Academics
Programs & Degrees
Business Administration: Marketing

Business Administration: Marketing B.S.

Marketers strengthen the relationship between brands and customers, and craft communication that tell the brand's story, convey value and drive brand growth.

At Mercy students learn the latest cutting-edge and innovative marketing techniques designed to give them an advantage over their competition and to enhance their career path. Areas of study include: marketing strategy, advertising, analytics, media, sales management and market research.

Career Opportunities

Career opportunities in marketing are plentiful with a continued positive employment growth rate forecasted.

Marketing graduates may seek positions such as: account executive, art director, copywriter, creative manager, market researcher, marketing manager, media planner, web management and sales representative.

The Mercy Advantage

Take part in national competitions to build online skills
Gain knowledge of cutting-edge marketing techniques
Access to Fortune 500 Network
Advisory Board Members - Amazon, Apple, Facebook, Google, LinkedIn, Twitter, Yahoo

Program Outcomes

At the end of this program, students should be able to:

Evaluate the effects of globalization on the business environment

Recognize and evaluate ethical issues in business

Utilize business concepts, methods, procedures, and management information systems to facilitate strategic planning and decision making

Use oral, written, and presentation skills to communicate effectively in the professional business environment

Function effectively as team members and, where appropriate, as team leaders

Demonstrate knowledge of fundamental principles and key concepts in marketing

Assess the legal, economic, and social aspects of a marketing decision

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School of Business students working on a project in Manhattan.

Future Business Leaders Academy

This year's Future Business Leaders Academy was our most successful yet. The highly select group chosen to join us at Mercy College in Dobbs Ferry, NY learned about personal branding, matching their personalities to career paths, and visited some of the top global corporations in New York.

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Frequently Asked Questions

How long does earning a degree take?

Full-time students can complete the 120-credit degree program in four years.

Are department faculty available for academic advising?

Yes, faculty are always ready to help students with questions about what courses to take, the sequencing of courses, and career opportunities, including internships and cooperative education.

Program Details & Curriculum

Curriculum Overview

Bachelor of Science
General Liberal Arts and Sciences
General Education Requirements: 60 Credits
ECON 125, ECON 220, ECON 221, and ECON 230, MATH 116 and MATH 120/CISC 120 or MATH 131/CISC 131 are Prerequisites for the major and must be used to fulfill general education requirements.

Core and Specialization

Business Administration Core: 30 Credits
Specialization: 18 Credits
Open Electives: 12 Credits

Total: 120 Credits

For a full curriculum listing visit our catalog.

Academic Sequence Map

Download a copy of the sequence map for: