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A Marketing plan in action.

Business Administration: Marketing B.S.

In our cutting-edge marketing program, you will learn theory, gain real-world experience and build a professional network.

As a marketing major, you’ll learn everything from advertising to e-commerce, the fastest growing area of marketing today. Career opportunities in marketing are plentiful with a continued positive employment growth rate forecasted. You’ll learn cutting-edge, innovative marketing techniques sure to help you stand out from the competition.

Career opportunities in marketing are plentiful with a continued positive employment growth rate forecasted. Students learn the latest cutting-edge and innovative marketing techniques designed to give them an advantage over their competition and to enhance their career path.

Marketers at work.

Career Opportunities

Marketing graduates may seek positions such as: account executive, art director, copywriter, creative manager, market researcher, marketing manager, media planner, web management and sales representative.

What You'll Get
The Mercy Advantage

  • The Center for Online Marketing (.COM) specializing in web design, search optimization, and social media advertising
  • Take part in national competitions to build online skills
  • Gain knowledge of cutting-edge marketing techniques
  • Access to Fortune 500 Network 
  • Advisory Board Members - Amazon, Apple, Facebook, Google, LinkedIn, Twitter, Yahoo

Frequently Asked Questions

How long does earning a degree take?

Full-time students can complete the 120-credit degree program in four years.

Are department faculty available for academic advising?

Yes, faculty are always ready to help students with questions about what courses to take, the sequencing of courses, and career opportunities, including internships and cooperative education.

Program Outcomes

At the end of this program, students should be able to:

  • Evaluate the effects of globalization on the business environment

  • Recognize and evaluate ethical issues in business

  • Utilize business concepts, methods, procedures, and management information systems to facilitate strategic planning and decision making

  • Use oral, written, and presentation skills to communicate effectively in the professional business environment

  • Function effectively as team members and, where appropriate, as team leaders

  • Demonstrate knowledge of fundamental principles and key concepts in marketing

  • Assess the legal, economic, and social aspects of a marketing decision

School of Business students working on a project in Manhattan.

Future Business Leaders Academy

This year's Future Business Leaders Academy was our most successful yet. The highly select group chosen to join us at Mercy College in Dobbs Ferry, NY learned about personal branding, matching their personalities to career paths, and visited some of the top global corporations in New York.

Program Details & Curriculum

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Curriculum Overview

Bachelor of Science
General Liberal Arts and Sciences
General Education Requirements: 60 Credits
ECON 125, 220, 221, and 230, MATH 116 and MATH/CISC 120 or MATH/CISC 131 are prerequisites for the major and must be used to fulfill general education requirements.

Core and Specialization

Business Administration Core: 30 Credits
Specialization: 18 Credits
Open Electives: 12 Credits

Total: 120 Credits

For a full curriculum listing visit our catalog.

 

Business Administration Core

Students who choose the major concentration in Business Administration with a specialization in Marketing must complete:

  • ACCT 120 Intro to Financial Accounting
  • ACCT 121 Intro to Management Accounting
  • ECON 210 Bus Report Writ & Presentation
  • FINC 235 Financial Management
  • INBU 250 International Business
  • BLAW 240 Business Law I or ENTR 250 Social Entrepreneurship
  • MGMT 225 Principles of Management
  • MGMT 255 Info Systems for Mgmnt or ACCT 261 Computer App for Accountants
  • MGMT 340 Organizational Behavior or ANLC 250 Introduction to Data Analytics
  • MKTG 220 Principles of Marketing

 

Specialization*

Select for the following five courses

  • MKTG 344 Advertising
  • MKTG 345 Digital Marketing
  • MKTG 348 Art of Selling
  • MKTG 350 Entertainment Marketing
  • MKTG 442 Marketing Management

and

  • MKTG 450 Applied Research Analysis in Marketing (mandatory for specialization)
  • MGMT 460 Strategic Management (senior-level capstone course - mandatory)

Open Electives

Any five courses

* There is a 15-credit residency requirement in the major, which must be satisfied by Business Administration courses numbered 295 or above.

Students who do not have full-time jobs should try to use their open electives for internship