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A Marketing plan in action.

Business Administration: Marketing B.S.

In our cutting-edge marketing program, you will learn theory, gain real-world experience and build a professional network.

As a marketing major, you’ll learn everything from advertising to e-commerce, the fastest growing area of marketing today. Career opportunities in marketing are plentiful with a continued positive employment growth rate forecasted. You’ll learn cutting-edge, innovative marketing techniques sure to help you stand out from the competition.

Career opportunities in marketing are plentiful with a continued positive employment growth rate forecasted. Students learn the latest cutting-edge and innovative marketing techniques designed to give them an advantage over their competition and to enhance their career path.

Marketers at work.

Career Opportunities

Marketing graduates may seek positions such as: account executive, art director, copywriter, creative manager, market researcher, marketing manager, media planner, web management and sales representative.

What You'll Get
The Mercy Advantage

  • The Center for Online Marketing (.COM) specializing in web design, search optimization, and social media advertising
  • Take part in national competitions to build online skills
  • Gain knowledge of cutting-edge marketing techniques
  • Access to Fortune 500 Network 
  • Advisory Board Members - Amazon, Apple, Facebook, Google, LinkedIn, Twitter, Yahoo
School of Business students working on a project in Manhattan.

Future Business Leaders Academy

This year's Future Business Leaders Academy was our most successful yet. The highly select group chosen to join us at Mercy College in Dobbs Ferry, NY learned about personal branding, matching their personalities to career paths, and visited some of the top global corporations in New York.

Program Outcomes

At the end of this program, students should be able to:

  • Evaluate the effects of globalization on the business environment

  • Recognize and evaluate ethical issues in business

  • Utilize business concepts, methods, procedures, and management information systems to facilitate strategic planning and decision making

  • Use oral, written, and presentation skills to communicate effectively in the professional business environment

  • Function effectively as team members and, where appropriate, as team leaders

  • Demonstrate knowledge of fundamental principles and key concepts in marketing

  • Assess the legal, economic, and social aspects of a marketing decision

Part-Time Faculty

Mercy seal; placeholder for person with no headshot available
Peter Acocella Adjunct Instructor
Marketing
pacocella@mercy.edu
Professor Robert F. Bohn
Robert Bohn Adjunct Instructor
Marketing
robbohn87@aol.com
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Anthony Fiorino Adjunct Instructor
Marketing
afiorino@mercy.edu
Mercy seal; placeholder for person with no headshot available
Warren Hart Adjunct Instructor
Marketing
whart@mercy.edu
Mercy seal; placeholder for person with no headshot available
Forrest Leighton Adjunct Instructor
Marketing
Mercy seal; placeholder for person with no headshot available
Leigh Mulligan Adjunct Instructor
Marketing
lmulligan@mercy.edu
Anthony Poggioreale Adjunct instructor
Anthony Poggioreale Adjunct Instructor
Marketing
apoggio@fedex.com
Mercy seal; placeholder for person with no headshot available
Christopher Remediani Adjunct Instructor
Marketing
cremediani@mercy.edu

Frequently Asked Questions

How long does earning a degree take?

Full-time students can complete the 120-credit degree program in four years.

Are department faculty available for academic advising?

Yes, faculty are always ready to help students with questions about what courses to take, the sequencing of courses, and career opportunities, including internships and cooperative education.

Program Details & Curriculum

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Curriculum Overview

Bachelor of Science
General Liberal Arts and Sciences
General Education Requirements: 60 Credits
ECON 125, ECON 220, ECON 221, and ECON 230, MATH 116 and MATH 120/CISC 120 or MATH 131/CISC 131 are Prerequisites for the major and must be used to fulfill general education requirements.

Core and Specialization

Business Administration Core: 30 Credits
Specialization: 18 Credits
Open Electives: 12 Credits

Total: 120 Credits

For a full curriculum listing visit our catalog.