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  • B.S. in Business Administration: Marketing

    Gain a competitive advantage
    In our cutting-edge marketing program, you will learn theory, gain real-world experience and build a professional network.
    Degree:
    B.S.
    School:
    School of Business
    Location:
    Dobbs Ferry, Bronx, Manhattan, Yorktown Heights & Online
    Credits:
    120

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Personal Information

Business Administration: Marketing B.S. Curriculum

General Liberal Arts and Sciences
General Education Requirements 60 Credits

ECON 125, 210, 220, 221, and 230, MATH 116 and MATH/CISC 120 are prerequisites for the major and must be used to fulfill general education requirements.

Core and Specialization

Business Administration Core 27 Credits
Specialization 18 Credits
Open Electives 15 Credits
Total 120 Credits

Students who choose the major concentration in Business Administration with a specialization in Marketing must complete:

Business Administration Core

  • ACCT 120 Intro to Financial Accounting
  • ACCT 121 Intro to Management Accounting
  • FINC 235 Financial Management
  • INBU 250 International Business
  • BLAW 240 Business Law I
  • MGMT 225 Principles of Management
  • MGMT 255 Info Systems for Mgmnt
  • or
  • ACCT 261 Computer App for Accountants
  • MGMT 340 Organizational Behavior
  • MKTG 220 Principles of Marketing

Specialization *

Select four of the following six courses

  • INBU 375 International Marketing
  • MKTG 344 Advertising
  • MKTG 345 Digital Marketing
  • MKTG 348 Sales Management
  • MKTG 440 Marketing Research
  • MKTG 442 Marketing Management

and

  • MKTG 450 Applied Res Analysis in MKT
  • MGMT 460 Strategic Management

Open Electives

Any five courses

* There is a 15-credit residency requirement in the specialization, which must be satisfied by Business Administration courses numbered 295 or above.

• Students who do not have full-time jobs should try to use their open electives for internship 

Academic Program Sequence Map
Is this program offered online?
Yes. All of our business programs are offered completely online.
How do I know what to major in?
All Business majors must complete a set of core business courses. Students will be exposed to all the business disciplines and with the help of their mentor, students can select the major that suits their interest and skills.
How long does earning a degree take?
Full-time students can complete the 120-credit degree program in four years.
What is the first step in the admissions process?
Click on "Apply Now" on the Mercy homepage or call 1.877.MERCY.GO to apply for admission to Mercy College and arrange for an appointment with an Admissions Counselor. Bring your completed application form and copies of your high school and/or college transcripts with you at the time of your appointment.
Are department faculty available for academic advising?
Yes, faculty are always ready to help students with questions about what courses to take, the sequencing of courses, and career opportunities, including internships and cooperative education.
What if I need help in registering and selecting classes?
You may call the undergraduate School of Business office at 914-674-7479 to set up an appointment for advisement.
I work full time. I have many responsibilities, family among them. How can I earn a degree?
By taking advantage of Mercy College's "B & C Terms" or enrolling online. B & C Terms are two eight-week terms that run during a semester. Classes are twice a week. Usually Monday - Wednesday and Tuesday -Thursday. (5:50-8:20pm & 8:30-11pm.) You can be a fulltime student by taking two courses in the B term and two courses in the C term.
Is Mercy College a nonsectarian institution?
Yes. Qualified applicants are admitted without regard to race, religion, national or ethnic origin, gender, sexual orientation, marital status, age or physical disability.
How many credits can be transferred from another institution?
Up to 75 credits from a two-year institution. Up to 90 from a four-year institution. Up to 90 credits combined however the credits may not exceed 75 credits from any combination of two-year institutions as they apply to your chosen degree. In addition you may only transfer in two courses of upper-level business credit (six credits) to apply to the major / specialization.
Thomas Milton Professor, Undergraduate Business
Charles Garcia Instructor, Undergraduate Business
Mahmud Wazihullah Instructor, Undergraduate Business

Business Administration: Marketing Overview

As a marketing major, you’ll learn everything from advertising to e-commerce, the fastest growing area of marketing today. Career opportunities in marketing are plentiful with a continued positive employment growth rate forecasted. You’ll learn cutting-edge, innovative marketing techniques sure to help you stand out from the competition.

Career opportunities in marketing are plentiful with a continued positive employment growth rate forecasted. Students learn the latest cutting-edge and innovative marketing techniques designed to give them an advantage over their competition and to enhance their career path.

Business Administration: Marketing FAQS

I work full time. I have many responsibilities, family among them. How can I earn a degree?
By taking advantage of Mercy College's "B & C Terms" or enrolling online. B & C Terms are two eight-week terms that run during a semester. Classes are twice a week. Usually Monday - Wednesday and Tuesday -Thursday. (5:50-8:20pm & 8:30-11pm.) You can be a fulltime student by taking two courses in the B term and two courses in the C term.
Is Mercy College a nonsectarian institution?
Yes. Qualified applicants are admitted without regard to race, religion, national or ethnic origin, gender, sexual orientation, marital status, age or physical disability.
Future Business Leaders Academy

This year's Future Business Leaders Academy was our most successful yet. The highly select group chosen to join us at Mercy College in Dobbs Ferry, NY learned about personal branding, matching their personalities to career paths, and visited some of the top global corporations in New York.

Business Administration: Marketing Fast Facts

  • The Center for Online Marketing (.COM) specializing in web design, search optimization, and social media advertising
  • Take part in national competitions to build online skills
  • Gain knowledge of cutting-edge marketing techniques
  • Access to Fortune 500 Network 
  • Advisory Board Members - Amazon, Apple, Facebook, Google, LinkedIn, Twitter, Yahoo

Career Opportunities

Marketing graduates may seek positions such as: account executive, art director, copywriter, creative manager, market researcher, marketing manager, media planner, web management and sales representative.

Program Outcomes

By the end of this program, students should be able to: 

  • Evaluate the effects of globalization on the business environment
  • Recognize and evaluate ethical issues in business
  • Utilize business concepts, methods, procedures, and management information systems to facilitate strategic planning and decision making
  • Use oral, written, and presentation skills to communicate effectively in the professional business environment
  • Function effectively as team members and, where appropriate, as team leaders
  • Demonstrate knowledge of fundamental principles and key concepts in marketing
  • Assess the legal, economic, and social aspects of a marketing decision