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Robert Bohn

Robert F. Bohn, Marketing / Media Specialist

PhD, Business Management, Marketing focus, Capella University (fall 2015: in progress)

MBA, St. John’s University, MBA, Marketing, Management Science (dual MBAs)     

B.S., Manhattan College, Marketing, Communications (dual major)                                   

Professor, Marketing, Brand Management & Business Administration                                Director, Marketing Development, Creative Services and Brand Management 

Educational Experience

Online, Hybrid and In Class

  • New York University, Graduate School, Masters of Direct Marketing
  • New York University, SCPS, Business Administration, Marketing & Communication
  • Mercy College, Undergraduate & Graduate School of Business
  • New York Institute of Technology, Graduate School of Management
  • Fashion Institute of Technology, Undergraduate, Advertising & Promotion
  • Nyack College, Graduate & Undergraduate Schools of Business
  • Baruch College, Zicklin Undergraduate and Graduate School of Business, Marketing
  • Fordham University, Graduate School, Business Administration
  • College of Westchester, Undergraduate, Marketing & Management
  • Manhattanville College, Graduate School, Sports Management
  • Metropolitan College of New York, Undergraduate & Graduate, Media Management
  • The Mountbatten Institute, International Graduate School of Business
  • Manhattan College, Undergraduate, Business Administration & Communications

Professional Experience

  • Marketing professional with 30 years of domestic and international interactive and integrated marketing experience. Proven record of planning and leading comprehensive marketing strategies that provide competitive advantage, produce additional revenue streams, and deliver measurable return on investment. Develop marketing plans that produce results and make money.
  • Directed overall marketing strategies that included supporting and building well-known brand names through various media platforms. Out-of-the box thinker and strategic planner focused on long-term company success.
  • Identified and developed opportunities to extend brand names through added value programs, special sections, inserts, joint ventures, online promotions, sponsorships, advertorials, television programming, and special events.
  • Developed strategic partnerships through custom publications, community involvement, on-line collaboration, television exposure and cultural & sporting events.

Education

Robert F. Bohn: Marketing / Branding / Professor of Marketing / Management

Doctor of Philosophy (PhD), Business Management, Marketing focus, (start date: September 2015---in progress); Capella University

MBA, St. John’s University, Marketing, Management Science (dual MBAs),                      

B.S., Manhattan College, Marketing, Communications (dual major)

 

Professor, Marketing, Public Relations, Brand Management & Business Administration                           

Director of Marketing, Public Relations, Research, Creative Services and Brand Management 

Academic Synopsis

Marketing, Public Relations and Branding professional with more than 30 years’ experience

  • 30 years of domestic and international business experience in the areas of marketing, management, research, sales, public relations and product development complimented with higher education teaching experience at the graduate and undergraduate level.
  • Teaching experience covers online, hybrid and traditional classroom instruction. Possess a dual majored Masters of Business Administration (Marketing / Management). Started my doctoral studies (PhD in marketing) with Capella University in fall 2015.

 

Conduct program, course assessments, classroom observations and student feedback sessions

 

Developed curriculums from inception to launch; extensive experience with Blackboard and online educational systems

 

Directed the Senior Marketing Capstone and Co Op Internship Programs

 

Spearheaded Prior Learning Assessment (PLA) programs

 

Created critical thinking rubric assessments accepted by various academic platforms. Out-of-the box thinker and strategic planner focused on the long-term success of my schools

 

Launched Educational Speaker Series that combine real life with academia curriculum

 

Honors included Certificate of Continuous Education, Advertising Marketing Communications (2015 FIT), Outstanding Educator of the Year (2011 LIM College), NYU General Excellence Award for Teaching (1990), NYU’s Torch Pin, General Excellence (1992 – 94), Faculty of the Year (Nyack College 2013), Business (2013), SUNY Chancellor Award for Excellence in Teaching (2017-2018), Excellence in Adjunct Education Award ( Mercy College, Fall 208, Spring 2019), Nominated for  Outstanding Faculty Award / Faculty Member of the Year Award (2019 Mavies Award, Mercy College)

 

Academic Experience

(traditional, online and hybrid)

New York University

Stern School of Business

NYU Masters of Direct Marketing

NYU School of Continuing Studies, Graduate Program

NYU School of Continuing Studies, Paul McGhee Division (Undergraduate)

  • NYU’s General Excellence Award for Teaching. 
  • NYU’s Torch Pin twice (awarded to long standing professors who have exhibited continued excellence in academic behavior)
  • Taught (and created) curriculums at the following divisions: NYU SCPS (School of Continuing and Professional Studies); Masters of Direct Marketing and Paul McGhee Undergraduate School for Adults

 

Fashion Institute of Technology, Undergraduate, Advertising, Media & Communications

Fashion Institute of Technology, Undergraduate, Direct and Interactive Marketing

Fashion Institute of Technology, Educational Opportunity Programs

Fashion Institute of Technology, Precollege Programs (LIVE)

  • Advertising & Promotion. Mass Communications. Integrated Marketing Communications
  • Media Planning. Direct Marketing Workshop. Direct Response Direct Marketing
  • Fashion Institute of Technology, Educational Opportunity Program (EOP 2015 - Present)
  • Fashion Institute of Technology Precollege Programs (LIVE 2016 – Present)

 

Fordham University, School of Business Administration, Graduate and Undergraduate

  • Sports Marketing. Direct Marketing. Public Relations. Marketing Research.

Manhattanville College, Masters of Sports Management

  • Business of Sports Management; Economic & Financial Aspects of Sports

 

The Mountbatten Institute, Graduate School of Business

  • International Marketing. Business Management. Corporate Public Relations.

 

Baruch College, Zicklin Graduate School of Business

  • Marketing Foundations. Public Relations.

 

College of Westchester, Undergraduate School of Business

  • Marketing. Public Relations. Communications. Business Management

 

Nyack College, Undergraduate & Graduate School of Business (Full Time 2012)

  • Integrated Marketing Communications. Public Relations. Marketing. Consumer Behavior. Creative Writing. Sales Promotion. Introduction to Business. Project Management.

 

Manhattan College, Undergraduate, Communication

  • Principles of Marketing. Public Relations. Advanced Advertising Strategies.

Metropolitan College of New York, Undergraduate and Graduate, Media Management

  • Principles of Marketing. Public Relations. Sales Promotion. Business of the Music, Television and Film Industries

 

Mercy College, Undergraduate and Graduate School of Business

  • Fundamentals of Marketing. International Business. International Marketing. Social Entrepreneurship. Sales Management. Business Ethics. Corporate Entrepreneurship.
  • Organizational Behavior ( graduate program )

 

New York Institute of Technology, Graduate School of Management

  • Corporate Management. New Products Management.  Advertising / Promotion Capstone Management. Corporate Finance. Economics: Macro and Micro. Marketing Principles.

 

The Mountbatten Institute, International Graduate School of Business

  • International Business. Corporate Marketing

 

European School of Economics, International Graduate School of Business

  • New Product Management. Integrated Marketing Communications. Events Marketing.
  •  

My approach to education, offering a curriculum of real world, application-to-business and marketing situational models led to the program’s highest student attendance levels for those courses and earned me NYU’s General Excellence Award for Teaching

 

I have also been awarded NYU’s Torch Pin twice (awarded to long standing professors who have exhibited continued excellence in academic behavior) and have taught (and created) curriculums at the following divisions: NYU SCPS (School of Continuing and Professional Studies); Masters of Direct Marketing and SCPS Paul McGhee Undergraduate Division for Adults.

 

Also possess a dual majored Masters in Business Administration (MBA) in marketing and managerial sciences from St. John’s University. Started my doctoral studies in business management, focus on marketing, with Capella University, in the fall, 2015. (Estimated completion: fall 2022).

 

In short, as an educator, I offer educational institutions a professional with a Masters of dual concentration; a doctorate in my future, a wealth of experience and a network of media, marketing and service oriented contacts that will serve as a means to augment the educational and functional ways of the business world.  

 

Corporate Experience -- Addendum

 

The Leukemia & Lymphoma Society

  • Develop online content for recruitment and marketing collateral materials.
  • Created public relations / communications / branding campaigns
  • Managed and created content for online and print recruitment / collateral materials
  • Creative for all programs including retention marketing, communications and direct mail
  • Relationship management / creating fundraising initiatives / online design

 

Metro New York

  • Strategic research, alliances, insights & planning / public relations
  • Strategic partnerships that built brand through public relations, custom publications, community involvement, on-line collaboration, television exposure and cultural & sporting events.
  • Online interactive media kits (e.g. www.metromediakit.com)
  • Increased readership and improved the quality of the demographics and by creating public relations strategy that effectively targeted desired markets

 

Kiplinger's Personal Finance

  • Successful targeted merchandising programs
  • Responsible for the development of the overall brand positioning including annual public relations and advertising trade campaign, primary research studies and developing / executing all marketing and sales presentations.

 

ESPN

  • Responsible for established brand’s research, public relations, custom publishing opportunities, sales support materials, merchandising, direct marketing, sweepstakes, and special events.
  • Successfully implemented sales plans to increase new product revenue stream.

 

PRIMEDIA (KIII Communications)

  • Developed sales presentations including pharmaceutical, health & beauty aids, automotive and beauty / fashion presentations that positioned the magazine for prime advertising opportunities.

 

 

Forbes

  • Directed all facets of competitively positioning brand through the development / application of yearly public relations campaign, subscriber studies, and establishing competitive advertising category trends for domestic & international sales force.

 

Time Inc. / People Magazine

  • Directed the marketing strategy development, research/strategic planning, ad category public relations campaigns and advertising sales information analysis for the magazine’s product categories that generated yearly advertising revenue of over $100 million.

 

Philip Morris USA

  • Developed and implemented product promotional plans and public relations / merchandising programs for the company’s most successful new launch. (Merit cigarettes)

 

 

 

Selected Publications

Robert F. Bohn: robbohn87@aol.com; r bohn@mercy.edu; (914) 413 3319

Accomplished Senior Communications and Marketing Executive

Offering 30 years of domestic and international business experience in the areas of marketing, management, research, sales, public relations and product development complimented with higher education teaching experience at the graduate and undergraduate level. Teaching experience covers online, hybrid and traditional classroom instruction. Possess a dual majored Masters of Business Administration (Marketing / Management). Started my doctoral studies (PhD in marketing) with Capella University in fall 2015.

Highly successful in designing and implementing creative media, marketing and public relations campaigns, utilizing strategic partnerships, and securing professional and political endorsements. Strong sports background, event management, launching new products and repositioning of brands. Outstanding network of contacts.

Professional Experience

Creative Consulting Incorporated                                                                                   2010 – Present

Working independently with companies who are looking to make money, my goal is to improve their marketing efforts and to directly manage their clients by leading their teams of creative talent. Heavy brand repositioning involved, utilizing my areas of expertise in media relations, corporate presentations, strategic partnerships, press releases, special events, media training, market launches, E-marketing, sporting events, and crisis management / communications.

 

The Leukemia & Lymphoma Society (LLS)                                                                   2008 – 2010

World’s largest voluntary health organization

Director of Communications and Marketing Services

  • Developed the marketing plan to capitalize on Light the Night’s 2009 national spokesperson, Tina Fey.
  • Developed LLS 2009 Marketing and Recruitment Campaign Guide built on a comprehensive, integrated marketing strategy that operates across multiple channels to reinforce the brand and messaging.
  • Launched two new fundraising programs nationally, i.e., Big Climb for Cures and Race to Anyplace, to raise funds for cancer research.
  • Managed the public relations and marketing activities for NIKE Women’s Marathon, A Race to Benefit LLS, that raised $18 million with more than 5,000 TNT participants.
  • Created 2010 recruitment and retention collateral materials for LLS fundraising programs, including Light the Night, Team in Training, Make Cures Happen, LLS 60th Anniversary, The Leukemia Cup Regatta and the inaugural Nation’s Triathlon.

Metro International                                                                                                           2005 - 2008

Largest and fastest growing international newspaper

Metro New York, Director of Corporate Marketing Services

  • Created the publication’s first high-impact branding campaign, Do You Metro? in The New York Times, serving as a visual statement of Metro’s influence among New Yorkers.
  • Developed and implemented first online interactive media kit (www.metromediakit.com), which was adopted internationally as the barometer of all sales collateral and recruiting tools.
  • Managed the launch of Metro LifePanel, the publication’s first online sales initiative and Metro’s Global Print Awards, the world’s largest on-line and print collaboration competition.
  • Developed strategic partnerships for Metro New York that built the brand through custom publications, public relations, on-line collaboration, television exposure and cultural & sporting events. Partnerships included NYC Department of Parks and Recreation, City Parks Foundation, New York Public Library, Manhattan Chamber of Commerce, Mayor’s Office of Film, Theatre & Broadcasting, Manhattan and Queens Borough President’s Offices, NYC & Co., LES BID and Union Square Partnership. Athletic organizations included the Millrose Games, Reebok Grand Prix, AVP Brooklyn Open and New York Titans Lacrosse. Media partnerships included Plum TV, NYC TV, Domino, PC Magazine, Real Deal and Thrillist.com.
  • Directed the overall marketing strategy supporting Metro USA through various media platforms including public relations, added value programs, special sections, inserts, joint ventures, online promotions, sponsorships, advertorials, special issues and television programming.

 

Kiplinger Washington Editors, Incorporated                                                                 2000 -2005

Most trusted source for personal finance journalism

Kiplinger’s Personal Finance Magazine, Director of Marketing Services.

  • Integrally involved in the re-positioning of the magazine, utilizing the “Create Your Own Success” tagline and supported the positioning through public relations and corporate communications campaign. Responsible for the development of the overall brand positioning of the magazine through their annual advertising trade campaign, primary research studies, special events and marketing and sales presentations.

ESPN Enterprises                                                                                                              1995-2000

Worldwide leader in sports

ESPN Sportsticker, Director of Marketing and Sports Promotion

  • Responsible for the promotion, marketing research, custom publishing opportunities, sales support materials, merchandising, direct marketing, sweepstakes, and special events that effectively launched ESPN The Magazine.
  • Successfully implemented sales plan to increase ESPN SportsTicker’s new product revenue stream which resulted in the company’s first sports video games clients, i.e., EA Sports, Microsoft, Radical and SEGA.

K-III Communications Corporation                                                                                1992-1995

Leading publisher of premier brands with leadership positions in the specialty niche markets

Soap Opera Digest, Director of Market Development

  • Co-developed the creation of the Soap Opera Digest Awards Show, along with Dick Clark Productions, which has entertained (still on Primetime Television) millions of consumers and positioned the magazine for prime advertising opportunities.

Forbes Incorporated                                                                                                          1988 - 1992

              Preeminent publisher of business and financial news

              Director of Communications and Marketing Services

  • Developed all of the marketing public relations of Forbes and American Heritage as well as for Forbes’ new launches, Forbes FYI, quarterly men’s lifestyle magazine and Forbes ASAP, a business technology publication.

Time Incorporated                                                                                                             1978 – 1988

Worldwide leader of magazine publishing

PEOPLE Magazine, Marketing Director, Public Relations Manager, Research Manager

  • Directed the marketing strategy development for People Magazine. Product categories managed represented over $100 million in advertising revenue.
  • Developed the promotion campaign of Boomers as Consumers, the magazine’s #1 public relations initiative.

 

Philip Morris USA                                                                                                              1976 - 1978

Leading package goods manufacturer in the United States

Promotion Manager, Marketing Representative

  • Developed and implemented product promotional plans /merchandising programs for Merits, the company’s successful entry into the low-tar cigarette marketplace

 

 

Educational Teaching Experience (online, hybrid and in class)                              1988 – Present

  • New York Institute of Technology, Undergraduate and Graduate School of Management
  • Stern Graduate School of Management, Marketing Management
  • New York University, Masters of Direct Marketing; School of Professional Studies
  • New York University School of Professional Studies Paul McGhee Division
  • Fashion Institute of Technology, AMC (CCE, 2015); Direct and Interactive Marketing
  • Fashion Institute of Technology, Ed Op Program (EOP); FIT Precollege Programs (LIVE)
  • Nyack College, Graduate & Undergraduate School of Business (FT, 2012 – current)
  • Mercy College, Undergraduate and Graduate School of Business
  • Baruch College, Zicklin Undergrad and Graduate Schools of Business / Baruch CAPS
  • Fordham University, Graduate School of Business Administration
  • College of Westchester, Undergraduate School, Marketing & Management
  • Manhattan College, Undergraduate, Marketing / Management / Communications
  • Manhattanville College, Masters of Sports Management
  • The Mountbatten Institute, International Graduate School of Management

 

Teaching Focus

 

SUNY CHANCELLOR’S AWARDS FOR EXCELLENCE IN ADJUNCT TEACHING 2017-2018

 

Professor Robert Bohn

 

It is with great pleasure that I would like to recommend Professor Robert Bohn, Assistant Professor in the Advertising and Marketing Communications department in the Jay and Patty Baker School of Business and Technology at FIT, for the

SUNY Chancellor’s Award for Excellence in Adjunct Teaching.  Professor Bohn came to us after significant teaching experience at STERN, NYU, Nyack College, Mercy College, Manhattan College, Fordham University, Manhattanville College, Baruch College, College of Westchester, Metropolitan College of New York, The Mountbatten Institute and the European School of Economics.  Possessing a dual majored Masters of Business Administration (Marketing / Management), Professor Bohn started his doctoral studies (PhD in marketing) with Capella University in fall 2015.

Highly successful in designing and implementing creative media, marketing and public relations campaigns, utilizing strategic partnerships, and securing professional and political endorsements Bohn offers students and the school a

professor with a strong sports background, event management success stories, proven track record of launching new products and repositioning of brands and an outstanding network of contacts.

 

Professor Bohn combined his extensive teaching experience with a professional experience that spans over 25 years. Robert F. Bohn has worked as a Marketing Director at a diverse group of well-established organizations including The Leukemia & Lymphoma Society (LLS), Metro New York (MNY), People Magazine, Forbes Magazine, PRIMEDIA, ESPN and Kiplinger's Personal Finance.

Over the past 5+ years, while handling and excelling with a full schedule of teaching young minds, Professor Bohn also

ran a productive creative consulting firm whereby he works independently with companies who are looking to

make money!

His goals with his clients is to improve their marketing efforts and to directly manage their clients by leading their teams of creative talent. Heavy brand repositioning involved, utilizing my areas of expertise in media relations, corporate presentations, strategic partnerships, press releases, special events, media training, market launches, E-marketing,

sporting events, and crisis management / communications are all part of his forte. 

 

Professor Bohn has proven to be an amazing teacher and a wonderful asset to our faculty, department and institution. In fact, he has become an integral part of the AMC department.  Hired in August of 2011, he quickly became a student favorite for his depth of knowledge, respectful teaching approach and a great sense of humor.  He has served the department in a number of capacities including as a temporary full-time faculty member, and as an active participant in the department’s tenure and promotion process. 

 

Robert is an active participant in recruitment, teaching for a number of years in the Saturday/Summer Live programs.  He has also become a strong voice in the EOP pre-freshman orientation process. 

  

He has earned CCE status in Advertising and Promotion (AC 111), Marketing for Integrated Marketing Communications (AC 114), and Mass Communications (AC 171).  He has brought his teaching skills to other classes including Marketing Research (AC 272) and Sales Promotion (AC 222). 

 

His outstanding performance has already been recognized before his FIT time as he has been awarded Outstanding Educator of the Year (2011 Finalist, LIM College), NYU General Excellence Award for Teaching (1990), NYU’s Torch Pin (1992 – 94) the NYU’s Torch Pin twice (awarded to long standing professors who have exhibited continued excellence in academic behavior) and Nyack’s Educator of the Year, Business (2013)

 

Professor Bohn joined our department as an Adjunct Faculty for our introduction course and expanded rapidly the scope of courses that he is teaching for us. From the one course at the beginning, Professor Bohn now teaches 6 courses. Across all those courses, Robert Bohn has achieved outstanding students’ evaluations - systematically above a 5 points score.

 

 

 

Robert Bohn combines a superb enthusiasm with a very acute mastery of the marketing communications topics.  His teaching materials are very clear and very stimulating.

 

Take for example how he teaches AC111 Advertising and Promotion, which is the cornerstone of what we teach here.

 

Professor Bohn gets the students when they are just starting out and it is imperative for him to allow the students to express themselves creatively.   Thanks to his mastery of the subjects and his teaching techniques, Professor Bohn creates a very stimulating and participative class environment where his students feel comfortable taking risks and pushing boundaries of thinking.

 

To do well with this class, Prof Bohn has made as a requirement for each student a GROUP project and a SOLO project. Let’s deal with the GROUP project for this section of the Bohn analysis. What the professor requires from each student is to work in a group, where a group contract is in effect, of 4-5 students, and to examine a major real life campaign that is actually coming up for review. The group of students are to examine each part of the creative process, examine it, tell us why it was successful and possibly why not, and to put together ideas and a preliminary plan for the future.

 

A lot to ask of 100 level students but they have Prof Bohn to help them through the assignment!

 

Currently, he has told me his class is working on the Happy Cows campaign which was developed for the California Milk Advisory Board. Each student will take ownership of a piece of the creative process that was done…and ultimately, they will be trying to top it for their 2018 plan…and present it accordingly.

 

When done, Bohn’s students learn a valuable lesson of teamwork and they each have something to put into their portfolios for future developments in their career…. PLUS…he tries and have someone from the account or their agency to be there when students present at the end of the semester. Win – win!

 

In this context, Robert Bohn provides an outstanding support for the intellectual growth of his students.

 

Bohn’s Solo Project, for example, examines celebrity endorsers that are often used by many marketers to promote their brands.  The project requires the students to look at their solution into parts and requires them to use syndicated research to conclude their conclusions, not just personal opinion.

 

Part 1 of the project is to identify 3 celebrity endorsers, the brands they endorse and who is the parent company. Include an ad from a magazine or find it online. Part 2 is asking you what is the celebrity’s association with these brands? Why did the marketer choose this celebrity endorser?  Part 3…please explain the positioning strategy that is being used to communicate the message. 

 

Part 4, who are these celebrity ads meant to reach/influence? Describe them in both demographic and psychographic terms. 

  • Demographic: e.g. Male or Female or both, age, income, and education.  MUST USE MRI Spring 2014 database. (20 points)
  • Psychographics: Describe the attitudes, beliefs, interests and motivations of these people. (20 points). MUST USE 2014 Spring MRI.

 

e.g. “Jessica is a loyal user of Secret Deodorant. She is 37 years old and is a financial analyst at an investment firm. When not at work she likes to decorate and volunteer at the community soup kitchen. On weekends, she likes to go out with friends to a movie, a concert or a dinner with someone special. She wants to make sure that the deodorant performs as advertised.

 

 

 

 

Part 5, lastly, using the Kantar Ad$pender data, run the latest spending report for one of the category that the brand is part of.

  • Print in either PDF or Excel format and include in your report the name of report and where it is. e.g. User1 (20 points)  
  • Based on the spending research derived from this report, what can you tell us about the demographics, especially the lifestyles, of the category users.

 

Part 6, time to sum up all this good research you have gathered for this project. Using a ceiling of 300 words, 100 words per celebrity endorser, sum up for us the value of using these celebs to promote the brand you have selected, based on the research you have gathered to tell your story.

 

What students will derive from this project is how to use professional data sources and integrate them formally into their final work and see firsthand what they are learning from AMC courses are actually reflective of the real world.

 

The man is brilliant!

 

Professor Bohn also systematically uses professional data sources (e.g. syndicated research (MRI); Ad$pender; Comp Media Reports; Ad Age; Brandweek; JD Power & Associates; Nielsen) and integrates formally the Advertising and Marketing Communications industry in his courses content and pedagogy through industry representation presentations (Let’s look at his AC111 Solo Project) and industry-based students’ projects (Let’s look at what he does with his AC171 Mass Comm) class.

 

Lastly, let’s take a look of an example of what Bohn requires of his students as it relates to industry based student projects.

 

Harvest in the Square is a festive celebration of community and cuisine presented by the Union Square Partnership. It is Manhattan's premier food and wine tasting event where signature dishes are prepared by some of the most popular restaurants in the Union Square district using fresh farm produce from our very own Union Square Greenmarket. New York microbrews and wines from New York State and across the globe are carefully paired with each dish, and this September 22nd, the 21st Annual event will take place with all proceeds from the event benefiting the organization's ongoing beautification efforts in Union Square Park.

 

A sudden change in USP management has changed their mission and YOUR AGENCY (4-5 STUDENTS PER AGENCY) has just been asked to pitch the 2017 Harvest in the Square with the new mission to think BIG. The event is always well received by the attendees, but management wants to add to its success and in 2017, they want it to be the “Superbowl” of epicurean events and use the 2017 Harvest to launch an event with local flavor but national buck$!

 

The reach and focus has always been local—not asking you to abandon what has worked in the past but it is now going to be someone’s agency job to find a way to extend the reach and bring in more customers, different types of customers, and more decadent (and hungry) customers beyond what it usually draws.

 

They need a mass media communication pitch with the same local flavor….and it’s up to YOUR agency to get the business.

 

Time to do your homework and put together a mass communication campaign to help spread the word outside of the greatest city of the world. You are being asked to present this in January 2017 for the event in September 2017, so as Yogi once said, “It gets late early around here” so it is best you get cracking on this job!

 

Their website is www.unioninthesqaure.nyc; the exec director is my old friend Jennifer Falk and their website will give you a lot of facts for your digestion. Your campaign must address the following (but can be expanded into more interactive venues as long as the main 3 are radio, magazines and television)

 

I have provided a finished report and PPT from students who actually pitched the idea to this organization and was paid for their research / creative ideas from Harvest on the Square management!!!!!

Robert Bohn provides an outstand supporting to his students, our department and the institution at large.

 

Prof. Bohn guides and helps his students find internships and jobs through his numerous contacts, and by not counting his hours, by advising his students on the best directions that they should take for their careers. As an advocate of teaching real life application to students, he has exceeded over his 6+ years here to implement into his lesson plans a steady stream of guest speakers which helps to augment their development and progress in their chosen field. (Please see CONTACTS ATTACHMENT for a sampling of professionals who have come into Bohns classes regularly over the past 6+ years). These friends of Bohn come into his classes NOT as a substitute for his lesson plan but rather to share light of the subject matter from the real world. 

 

In addition to steadily supplying FIT students with a network of contacts they can develop on their own, 26 students were able to find internships or jobs directly thanks to Professor Bohn’s guidance and help. To date, companies who have granted paid and non-paid internships to Bohn FIT AMC students have included Chanel, Ralph Lauren Polo, Bauer Media, Mastercard, Brand Synergy Group, OCD Media, The Shadow League, Pink Monkey Events, Digitas, Mattel, Pietra PR, The Baddish Group, The Visual Brand and Entertainment Weekly.

 

One semester alone, he had 7 of his students gain internships from his contacts, either from meeting them in class or he will do the introductions via email after vetting the student and making sure he/she is ready for the meet and greet. Please keep in mind…Professor Bohn does this ON HIS OWN TIME…not using up school time.  

 

He also supports the Advertising and Marketing Communications department by attending as many department meetings as possible and while being very busy with his consulting activities, by systematically agreeing to manage peer evaluations on new instructors every semester.

 

And if it were not enough, Professor Bohn agreed to participate to a survey that will be used to provide the foundation of a new book on Shopper Marketing that Professor Rejaud is writing.

 

Quite simple, he is excellent!

 

(To put it in his own words, Professor Bohn is one of the lucky few who really loves doing what he is doing for a living…and he loves it best when he is teaching at FIT!)

 

I highly recommend Professor Bohn for the SUNY Chancellor’s Award for Excellence in Adjunct Teaching. 

 

Thank you for your consideration.

 

Chairman; Tenure Board

Professor: AMC

Awards

15 Awards for Teaching Excellence

SUNY Chancellor Award for Teaching Excellence

Fordham University's 2020 Consulting Cup (CCIP Cup)

Contact Info

Professor Robert F. Bohn
Robert Bohn
  • Adjunct Instructor, Marketing
VIC 100I